Today Samsung launched what it calls the "Premium Samsung Apps Store". The Premium Apps Store will feature "premium mobile apps" some of which include The Sims 3 HD, Need for Speed Shift HD, 9mm. Samsung claim that there is no sign up process to get started and that it is "an easy way for Android customers to access and purchase the latest high quality apps for their mobile devices."
The current payment method is by credit card billing, but in the near future, Samsung intend on customers being able to purchase their apps by adding the cost to their phone bill or SIM balance. We like the idea of being able to purchase with your phone bill as well as your credit card but we've yet to see any Real reason to make a switch from more established App Stores. However we'll stay open minded and it seems that the Premium Apps Store is also available on "Dumbphones" so it could be a nice treat for people who can't afford to splash out on the latest smartphone.
We'll have more on the new Premium Apps Store as we get it, but for now, you can visit it at www.samsungapps.com